Bob's

We partnered with Bob’s to transform the in-store ordering journey through a modern self-service totem experience.
Our goal was to increase operational efficiency, reduce queue time, and create a faster, more intuitive customer flow, while preserving the brand’s identity and warmth.

A clean, user-centered interface designed to make ordering simple and fast. Customers can easily browse categories, customize items, and complete their purchase with minimal friction.

A smart budgeting feature designed to simplify decision-making inside the ordering journey. Instead of browsing through the entire menu, customers can select how much they want to spend and instantly receive curated suggestions that fit their budget.This reduces friction, speeds up the process, and makes ordering more practical, especially for families and group purchases. It transforms budget into a starting point for discovery, making the experience faster, clearer, and more intuitive.

The interface adapts to the time of day. During breakfast hours, the totem highlights coffee, morning combos, and lighter options, making the journey faster and more relevant.By reorganizing the menu based on context, the experience reduces decision fatigue and aligns with real customer intent.

A smart shortcut for faster decisions. With one tap, the system suggests a complete meal based on popular choices and balanced combinations.It reduces hesitation, speeds up the journey, and helps customers order with confidence when they just want something quick and easy.